Glow First Priming Serum
Beauty Counter

Glow First Priming Serum

Regular price $65.00 $0.00 Unit price per

Glow now and later with instant luminosity and visible skin improvements over time. The potent, skin-loving gel-serum has the complexion-improving results of a serum with the makeup-extending power of a primer—so basically, this one does it all. Made with Microdroplet Technology, a.k.a., ~4,000 encapsulated jojoba ester bubbles suspended in the formula designed to burst upon application, our innovative primer hydrates skin for an instantly plumper-looking and smooth appearance. Use it alone or wear under makeup, and you’ll be primed for anything.


  • A double-duty essential: Instantly hydrates and preps skin for the perfect canvas for long-lasting makeup, while helping to provide pollution defense from skin-drying environmental aggressors for your best-looking complexion with each use.
  • Powerful skin care: Jojoba bubbles and tripeptides instantly deliver hydration to skin for a plumper-looking, smooth surface.
  • Responsible sourcing and sustainable packaging: This is a feel-good glow, thanks to responsibly sourced mica and recyclable glass bottle packaging.

Featured Ingredients:

  •  Microdroplet technology: ~4,000 encapsulated jojoba ester bubbles suspended in a tripeptide-infused gel-serum. Designed to burst on application to provide fresh hydration and optimal smoothing benefits. 
  • Jojoba esters: Known to mimic skin’s natural oils, they promote moisturization for an even complexion—without feeling heavy or greasy.  
  •  Tripeptides: Help provide pollution defense from skin-drying environmental aggressors. Clinically shown to help brighten and even skin tone, boost skin elasticity, and minimize the appearance of skin imperfections. 
  • Biopolymer: A natural film-former derived from red algae and tara gum that helps smooth the skin’s surface and improve makeup wear. 
  • Responsibly sourced mica: Mica is an ingredient that’s widely used in cosmetics to create the shimmery glow we all know and love. But the mica industry can come with some serious transparency issues. To date, we’ve audited 100% of our trusted mica suppliers in person. 


Clinically proven to*:

  • Increase skin's luminosity & radiance
  • Reduce the appearance of dark spots
  • Improve skin texture
  • Improve foundation wear for 12 hours

Immediate results**:

  • 97% experienced brighter, less tired-looking skin
  • 100% said skin feels prepped for even foundation + makeup application
  • 100% experienced hydrated, nourished, plumper-looking skin
  • 100% experienced softer and smoother-feeling skin 

After two weeks***:

  • 97% said skin looked more radiant, luminous, and glowing
  • 97% felt skin looked plumper and more hydrated

 After four weeks****:

  • 94% felt skin was softer and smoother with minimized appearance of pores
  • 91% said skin was visibly tighter and smoother

Footnote :

*based on a 32-subject clinical study after 4 weeks of use

**based on a 32-subject clinical study immediately after use

**based on a 32-subject consumer perception study immediately after use

***based on a 32-subject consumer perception study after 2 weeks of use

****based on a 32-subject consumer perception study after 4 weeks of use

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